Sam Klemet spent a decade behind the mic before realizing the best stories aren’t just reported — they’re built. As Vice President of Operations at Catalyst, he brings a broadcaster’s instinct for what makes a message land, paired with the strategic chops he’s sharpened leading some of the region’s most recognizable organizations, including the Detroit Auto Dealers Association and the Michigan Association of Broadcasters.

Hometown
  • Royal Oak, Michigan, along historic Woodward Avenue
Fun Facts
  • Named Big Brother of the Year as a part of the Big Brothers Big Sisters Program
  • Worked with Detroit Hip-Hop Artist Gmac Cash on a rap song and music video
Media & Honors
  • Michigan State University Outstanding Alumni Award, College of Communication Arts and Sciences
  • Emerging Leader Award, Rainbow PUSH Coalition and Citizenship Education Fund
  • Multiple national honors for creative excellence for the “My Drive. My City. My Show.” campaign
  • Founder of the Great Lakes Broadcast and Sports Media Academy at Ford Field, the nation’s largest student-focused event of its kind
  • Architect of the award-winning “Be There” broadcasting workforce recruitment campaign
Specialties
  • Association management and member engagement
  • Brand strategy and storytelling
  • Event leadership and audience growth
  • Strategic communications
  • Industry and community partnerships
Experience
  • Executive Director, Detroit Auto Dealers Association and Detroit Auto Show
  • President and CEO, Michigan Association of Broadcasters
  • Director of Member Services, Indiana Broadcasters Association 
  • On-air journalist across Illinois, Minnesota, and Indiana
Education & Community
  • Michigan State University, College of Communication Arts and Sciences
  • Leadership Detroit, Class XLV
  • Michigan Society of Association Executives, Board of Directors
  • Detroit Economic Club, Board of Directors